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Video marketing is the use of video to raise awareness, create engagement, and drive sales. It’s a part of digital marketing, albeit a massive one, and overlaps with content marketing.

With over 30 million unique visitors per day, YouTube has become one of the most popular channels for companies and brands to reach potential customers. Unlike traditional TV and radio advertising, YouTube offers an abundance of features and functionalities that allow advertisers to effectively reach users at scale while being very cost effective.

With the drastic increase in cord-cutters year over year, YouTube will enable your business or brand to reach customers that do not utilize traditional services like cable or satellite TV. In addition to reaching users that TV can’t — YouTube also offers very sophisticated 1st, 2nd and 3rd party audience targeting that allows advertisers to get very targeted with who can see their ads. With all of the advanced targeting features and functionality YouTube offers, it’s no surprise that many advertisers are turning their backs on traditional media!

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